O Lincoln s Reputation As The Great Emancipator - 1900 Words

o Lincoln s reputation as the great emancipator rests largely on his emancipation proclamation, an executive order which went into effect on January 1st, 1863. This order ostensibly freed all the slaves in territory currently rebelling against the United States, i.e. in areas where the US government had no authority to free slaves. This is rather like the United States announcing that, from here on out, North Korea would be ruled by Lady Gaga. Sure, it s a great idea, but it s not really your jurisdiction. In areas where the US did have the authority to free slaves--the border states and some of the areas of the Confederacy that had been effectively conquered and occupied by federal troops, those slaves were not freed. So Lincoln†¦show more content†¦Thanks, ThoughtBubble. So Lincoln may also have issued the Proclamation in order to shift the focus of the war from Union to slavery to prevent the British from recognizing the Confederacy. Arguably, the Confederacy s best chance to win the Civil War was to get some kind of foreign patron, and Britain was the likeliest choice as it was very dependent on Confederate textiles. But as you ll remember from all those people going to Canada, Britain had already abolished slavery and it was the historic source of abolitionist sentiment, and so it was very shrewd of Lincoln to make the war about slavery. Off-topic, but if I may put on my world historian hat for a moment, thank you, Stan, the fact that the British did not recognize the South had profound effects on the whole world, because it meant that the British shifted their focus to Egypt and India as sources of cotton for their textile mills. All that noted, I think Lincoln does deserve some credit for freeing the slaves, for two reasons. First, he pushed for the Thirteenth Amendment, which actually ended slavery in the United States, and perhaps more importantly, he continued the war to its conclusion and demanded that the end of slavery and the return of the southern states to the Union be conditions for

Bmw Case Free Essays

What was BMW’s motivation behind the idea of producing the films? BMW’s motivation behind the idea of producing the films was one to simply communicate, and focus on â€Å"what makes a BMW a BMW†. In fact, there was no product launch to advertise and BMW was able to use this time to shift its strategy from ‘push’ to ‘pull’. The goal of this advertisement was to â€Å"produce the most exciting, fun thing people had ever seen come out of their computer†. We will write a custom essay sample on Bmw Case or any similar topic only for you Order Now In terms of numbers, this campaign was used to maintain growth and sales, which had been growing excessively since 1992: from 60 000 units sold to 180 000 units (exhibit 1). In terms of target, BMW wanted to attract younger generations while still keeping its current target audience. This would enable the brand to increase the already high brand loyalty (44. 7%, Exhibit 8a), by getting customers from a younger age, and therefore following them throughout their lives. In terms of image, the goals of this campaign were to strengthen the company’s brand image in luxury segment, and differentiate it from other competitors. Who was the target market for the BMW Films campaign? With its campaign, BMW was hoping to reach customers between the ages of 25 to 44 who were new to the luxury car market, without affecting their current customer base, being 46 year old male, married with no children with a median income of about $150 000. This target audience was therefore well educated, two thirds were very active males engaged in sports and other activities. BMW wanted to target people who wanted a perfect product, stylish and which offered great driving experience. Last but not least, the target was highly attracted to technology, as the â€Å"Internet was used by 85% of customers before buying a BMW†; the films on the Internet therefore targeted perfectly these people. How successful has the campaign been? Why or why not? There are two ways of defining a successful campaign: the effectiveness and efficiency. In terms of effectiveness, it is important to compare the results according to the initial goals. Overall, the campaign was really successful: BMW sales increase by 12. 5% compared to 2000. Concerning viewers, films were viewed 11 million times in the first four months, and were seen by 1 981 049 people in total. The short films were recommended by 94% of the people who registered on the website, showing how incredible and successful the buzz was. Last but not least, two million people registered on the site after viewing the films and 60% signed up to receive newsletters and other information. In terms of numbers, this campaign was therefore obviously very effective: it was a tremendous buzz and gave the brand a â€Å"cooler† and younger image. Concerning target audience, in comparison with the overall goals, BMW was very successful here again. In fact, the median age of the people who registered on the website was 31, exactly in the target market goal. Moreover, the higher segments of viewers were in the range of 25 to 34 years old (35%) and between 35 to 44 years old (22%). These segments include both young people targeted by BMW and its current target market. 63% of viewers were educated and 68% of profile visitors owned non luxury makes, and were therefore new to the luxury segment. Here we can clearly see that all target objectives were reached by BMW. In terms of strategic goals, the company was also successful: it perfectly produced â€Å"the most exciting, fun thing people had ever seen†, and focused their message on what makes a BMW a BMW. Here is what a viewer said: â€Å"BMW lets the directors do whatever they want and they’re not constantly shoving the BMW logo in your face or anything†. Here again, BMW reached its entire strategic goal. Overall, the campaign was extremely effective in terms of achieving goals and communication to customers. Although effective, it is important to calculate the efficiency of this campaign. In order to do so, it is necessary to calculate the Cost per Thousand (CPM), and compare it to an ad airing during the super bowl. The calculations are detailed in Appendix 1. I have focused my analysis on the movies which aired on the internet, their costs of production and number of viewers, to compare it to the super bowl commercials. Overall, even without considering the costs of publicity (trailers on TV, print advertising) which reached $14 million, the CPM is way higher than for super bowl commercials ($ 7571 against $ 31. 25 respectively). Therefore, the efficiency of the BMW film series was low, as costs were way higher compared to the audience reached. In conclusion, this BMW campaign was very effective but not efficient. BMW should now focus on an â€Å"encore†. I believe that the company should create a DVD to give to dealerships in order to reach potential customers and already existing customers who didn’t view the movies. In addition to that, BMW should produce three to four new films with Clive Owen. This would enable BMW to answer the demands and desires of their customers, without disappointing them. When using A Brand New World, I believe that BMW was really able to create brand strength and not only brand awareness. This campaign really enabled the company to create an emotional attachment with both its customers and potential customers. Appendices Appendix 1: Cost per Thousands comparison |BMW FILMS ON WEBSITE |AD DURING SUPERBOWL | |Cost of production/ ad |$ 15 000 000 |$ 2 500 000 | |Circulation |1 981 049 |80 000 000 | |Cost Per Thousand (CPM) |$ 7571 |$ 31. 25 | Appendix 2: Target effectiveness, Example of non BMW owners reached [pic] How to cite Bmw Case, Papers

Intercultural Communication in the Workplace Essay Example

Intercultural Communication in the Workplace Paper The growth of interdependence of people and ultras in the global society of the 21 SST century has forced us to pay even more attention to intercultural issues. In order to live and function in this multicultural environment as effectively and meaningfully as possible, people must be competent in Intercultural communication, which includes verbal and nonverbal communication. Communicating with people from other cultures can be challenging regardless of where one works. At the same time, ones ability to foster successful communication between people of differing cultures will bolster ones success in business and career. In order to overcome the cultural barriers to effective communication, one must first learn what culture means. Culture is a shared system of symbols, beliefs, attitudes, values, expectations, and norms for behavior. I do have a couple of specific example to discuss but working In human resources. I have to be sensitive to many different cultures and will focus on the different situations I have encountered. The first instance of intercultural communication that comes to mind is a situation where I was trying to explain a policy to an employee. The particular employee who s from India originally but has been in the United States for some time yet is difficult to understand with her strong accent. The employee sent me an e-mail with a question regarding the use of annual and sick leave time and the length she would be allowed to be on vacation and sick leave combined. The second part of the question involved the insurance coverage of a treatment she wanted to receive while visiting India called Arrived (arrived is a system of medicine that originated in India several thousand years ago. We will write a custom essay sample on Intercultural Communication in the Workplace specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Intercultural Communication in the Workplace specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Intercultural Communication in the Workplace specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The term Arrived combines two Sanskrit words your, which means life, and Veda, which means science or knowledge. Arrived means the science of life). Although this might seem like a simple answer It was not and Involved discussion with her manager and some research to understand what this treatment was all about and if it would be covered. Situations such as this one make it difficult to decide if the best approach is to communicate via e-mail or to attempt to communicate face to face to make sure one understands. The second situation involves a Package employee who works in our building and is from the Somalia. This person came here as a refugee and speaks very little English yet is always friendly and has a smile on his face. At Characteristic, It was suggested to adopt a Tamely Ana someone suggested patting NV Ana Nils Tamely. I tongue It was a wonderful idea yet the group had individuals who objected and said what about one of our employees! I thought that was very selfish and it should not matter whether it was a Court employee or a Package employee. However, the decision was made we would not adopt this family through the Court but a group of us decided it as the right thing to do and worked with Catholic Social Services to make it a special Christmas for him and his family after all but did so anonymously. In the first situation I had to do some research to understand what exactly this treatment was for and why she was not receiving the treatment here in the United States. What I learned is the treatment mainly comprises of powders, tablets, and detections, and medicated oils prepared from natural herbs, plants and minerals. The medicines are from natural sources and not synthetic, they are accepted and assimilated in the body without creating any side effects. Because she was going to be in India visiting family she wanted to take the opportunity to get this treatment from someone she trusted in her own country. I have also learned about the certain comfort zone in this culture as well as weddings can go on for three to four days, which is what she was going there for, and the culture is not good with paperwork. Had I taken the time to explore her culture or even ask her about it I could have learned this and been able to understand where she was coming from instead of making assumptions and Judgments. The result was she was allowed to take her 6 ekes of annual leave but was not able to use sick leave because having the treatment there was a personal choice and the medical insurance would not cover it. Although I thought I was being open to the cultures of others I now recognize that one can take it a step further and take the initiative to learn on my own and ask questions to become educated on the cultures of others. The second situation which involved adopting the family was also very important and was happy that we went to Catholic Social Services for assistance. The biggest factor in this situation was the employees who wanted to participate in this particular nation could but it would have to be anonymous as opposed to the employees presenting the gifts. I was fine with this approach but we again had others who wanted to be recognized for their contribution and choose not to participate. Well, what I learned is the reason it had to be done anonymously is because it might cause humiliation and embarrassment to this Package employee if the group presented the gifts for him and his family. The other reason is the Package employee would have felt like he owed those who donated items something and would have created a ruder for him. All these factors are part of his culture and who he is and I think it would be wrong for anyone to invade those characteristics. Cultures can differ in several ways that affect communication such as; stability: conditions which may be stable or may be changing either slowly or rapidly; cultures vary in the accessibility of information which can make things more complex; composition: because some cultures are made up of many diverse subcultures and generally the fewer subcultures in ones background, the easier communication is because of the fewer attention differences to consider; Acceptance: cultures carry in his or her attitudes toward outsiders, some can be openly hostile, some have a detached aloofness, and others are very friendly and cooperative with strangers. If one can work to bridge the Deterrence antelope above en or seen can Is taking ten relent approach to canceling intercultural communication. It might be easier said then done but I found the following 10 Commandments to follow when trying to bridge intercultural communication: 1) Be aware of differing social values; 2) Be aware of differing status humbly and how to demonstrate them; 3) Be aware of decision making customs: not all people like to make decisions quickly and efficiently; 4) Be aware of concepts of time: not all people like to see time as money; 5) Be aware of personal space: people from different cultures have different comfort zones; 6) Be aware of cultural context: people from certain cultures (called high-context cultures) rely less on verbal communication and more on the context of nonverbal actions and environmental settings to convey meaning. People from low-context cultures like the USA rely more n verbal communication and less on circumstances and implied meaning to convey meaning; 7) Be aware of body language: learn the basic differences in the way people supplement their words with body movement; 8) Be aware of different etiquette rules or manners: what is polite in one culture may be considered rude in another; 9) Be aware of legal and ethical behavior; 10) Be aware of language barriers: English is the most prevalent language in international business, but a easy mistake to assume that everyone understands it. If one is willing to learn as much as possible about another ultra it will enhance ones ability to communicate more effectively with many individuals. I know it can be easy to disregard the cultures of others and think because we are in the United States each person should become accustom to the way things work here. However, I have to say that approach would be selfish and the reality is we can learn so much f rom other cultures that might do one some good!

How to Become a Health Information Technician

How to Become a Health Information Technician It used to be that when you’d walk into a doctor’s office, behind the desk there’d be shelves and shelves of bulky patient files, organized alphabetically with neat color-coded tabs. The busier the office, the bigger and more packed those rows of shelves would be. As we move toward a more digital life in general, medical records are following suit- healthcare providers and hospitals are moving patient data off the shelves and into secure databases. These changes call for health information technicians who manage the transition to electronic medical records and maintain the crucial information on a daily basis. Day-to-Day of the JobHealth information technicians organize, analyze, and maintain patient health information on an ongoing basis. This includes patient background information, information about in-office procedures and tests, and treatment plans. The health information technician is responsible for updating and coding this information in different systems , often using different medical vocabularies and classification systems to make sure that the information is everywhere it needs to be accessible to doctors, nurses, other medical professionals as appropriate, and billing systems. Above all, this info needs to be accurate and secure. (If your personal motto is, â€Å"close enough,† then this career path may not be for you.)This administrative position is typically a 9-to-5 kind of job, with potential overtime in some cases (especially in hospitals or urgent care centers). Health information technicians usually work in hospitals or medical practices, healthcare agencies, and a variety of medical office settings.Job RequirementsThis job typically requires a high school degree at minimum, with an associate’s degree preferred in many cases. Many health information professionals opt for certifications such as the Registered Health Information Technician (RHIT) and Registered Health Information Administrator (RHIA), which bo th require passing a national exam. Certification requirements can depend on location, so be sure to read up on your own state’s rules.Skills You’ll NeedBeing a health information technician pulls a number of different skills together, such as strong organizational skills, technical savvy, and the ability to handle confidential data. Attention to detail is essential, as incorrect information can have major consequences for patient healthcare. A background in information technology can be helpful, as is basic knowledge of finance or medical billing. Also, medical environments are often hectic and fast-paced, so candidates should be prepared to work in a variety of conditions.Pay to ExpectPer the U.S. Bureau of Labor Statistics (BLS), the median salary of health information technicians is $35,900.The OutlookHealthcare careers are undoubtedly hot right now. The BLS expects that the demand for health information technicians will grow by 15% by 2022, which is much faster th an average. As more and more medical offices make the switch to digital records, this particular area will be one of the biggest growth areas in the medical administration world.

A Quick Tour of Jupiters Moons

A Quick Tour of Jupiters Moons Meet the Moons of Jupiter The planet Jupiter  is the largest world in the solar system. It has at least 67 known moons and a thin dusty ring. Its four largest moons are called the Galileans, after astronomer ​Galileo Galilei, who discovered them in 1610. The individual moon names are Callisto, Europa, ​Ganymede, and Io, and come from Greek mythology. Although astronomers studied them extensively from the ground, it wasnt until the first spacecraft explorations of the Jupiter system that we knew how strange these little worlds are. The first spacecraft to image them were the Voyager probes in 1979. Since then, these four worlds  have been explored by the Galileo, Cassini and New Horizons missions, which provided extremely good views of these little moons. The Hubble Space Telescope has also studied and imaged Jupiter and the Galileans many times. The Juno mission to Jupiter, which arrived in summer 2016, will provide more images of these tiny worlds as it orbits around the giant planet taking images and data.   Explore the Galileans Io is the closest moon to Jupiter and, at 2,263 miles across, is the second smallest of the Galilean satellites. It is often called the â€Å"Pizza Moon† because its colorful surface looks like a pizza pie. Planetary scientists found out it was a volcanic world in 1979  when the Voyager 1 and 2 spacecraft flew by and captured the first up-close images. Io has more than 400 volcanoes that spew out sulfur and sulfur dioxide across the surface, to  give it that colorful look. Because these volcanoes are constantly repaving Io, planetary scientists say that its surface is  geologically young.   Europa is the smallest of the Galilean moons. It measures only 1,972 miles across  and is made mostly of rock. Europa’s surface is a thick layer of ice, and underneath it,  there may be a salty ocean of water about  60 miles deep. Occasionally Europa  sends plumes of water out  into fountains that tower more than 100 miles above the surface. Those plumes have been seen in data sent back by Hubble Space Telescope.  Europa is often mentioned as a place that could be habitable for some forms of life. It has an energy source, as well as organic material that could aid in the formation of life, plus plenty of water. Whether it is or not remains an open question. Astronomers have long talked about sending missions to Europa to search for evidence of life. Ganymede is the largest moon in the solar system, measuring 3,273 miles across. It’s made mostly of rock and has a layer of salt water more than 120 miles below the cratered and crusty surface. Ganymede’s landscape is divided between two types of landforms: very old cratered regions which are dark-colored, and younger areas containing grooves and ridges. Planetary scientists found a very thin atmosphere on Ganymede, and it’s the only moon known so far that has its own magnetic field. Callisto is the third-largest moon in the solar system and, at 2,995 miles in diameter, is nearly the same size as the planet Mercury (which is just over 3,031 miles across). It’s the most distant of the four Galilean moons. Callisto’s surface tells us that it was bombarded throughout its history. Its 60-mile thick surface is covered with craters. That suggests the icy crust is very old and hasn’t been resurfaced through ice volcanism. There may be a subsurface water ocean on Callisto, but conditions for life to arise there are less favorable than for neighboring Europa.   Finding Jupiters Moons From Your Back Yard Whenever Jupiter is visible in the nighttime sky, try to find the Galilean moons. Jupiter itself is quite bright, and its moons will look like tiny dots on either side of it. Under good dark skies, they can be seen through a pair of binoculars.  A good backyard-type telescope  will give a better view, and for the avid stargazer, a larger telescope will show the moons AND features in Jupiter’s colorful clouds.

Electrical and electroinc Essay Example | Topics and Well Written Essays - 2000 words

Electrical and electroinc - Essay Example It provides high gain in signal process. Despite this, positive feedback is prone to oscillations, poor frequency response, prone to more distortion and prone to more drift. This is where the feedback signal is 1800 out of phase with the input signal. In this scenario, the feedback is in such a way that it opposes the input signal. In negative feedback circuit, the feedback signal is connected in such a way that it is out of phase with the input signal. As a result, the feedback signal subtracts from the input resulting in lower amplitude output signal as compared to what could have been in the absence of the amplifier. 1. Gain stability. This is because the general gain of feedback amplifier is independent of internal gain and only is dependent on the feedback ratio. Also, the feedback ratio solely depends on passive elements which include resistors and amplifiers. Oscillation occurs when the feedback system is unable to find a stable steady state since the transfer function can’t be satisfied considering this scenario, the system becomes unstable when 1+AÃŽ ² = 0. Crystal oscillators are advantageous over other type of oscillators. This is because in case excitement, they oscillate at precise frequency because of the mechanical make associated with it. When compare to an electronic oscillator, its frequency can be made to shift with

The Two( Gloria Naylor) Essay Example | Topics and Well Written Essays - 250 words

The Two( Gloria Naylor) - Essay Example Such perceptions of relationships between women may harm the traditional gender role of a woman in a society or it may harm the status of relationship between the women. The story revolves around the main characters of Lorraine and Theresa, who just moved in Brewster Place. Soon, the other people in the community discover their intimate relationship with each other which results in mass violence. Their relationship turns a new dimension when Lorraine is brutally raped by the some men from the community. Under this sudden trauma, she kills Ben, who protected the two women from the other men. Sophie plays a key role in igniting the flame of violence and spreading the rumors about the two women in the community. The entire story revolves around the intolerance developed by the society against these women and particularly about the sensitive subject of homosexuality. Some cultures take it as normal but it is not the case in American society. Homosexuality is considered as a Taboo in major parts of America. The chapter clearly represents the mental approach of people and their hostile attitude towards the women which nullifies the concept of freedom in a